志鸿集团的图书营销渠道策略

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在中国书业,渠道最为市场化的在民营书业;在民营书业,渠道做得最好的当推教辅业;在教辅业,渠道掌控最好的要数志鸿集团。健全通畅的省级代理和独具特色的直销队伍,2004年撑起了志鸿集团7个亿的销售码洋。业内人士说,把志鸿集团的渠道模式弄通了,整个教辅业的渠道就基本明白了。 In the Chinese book industry, the most market-oriented channels in the private book industry; in the private book industry, the best channels to do when the teaching industry; in teaching and auxiliary industry, the best channel to control the number Zhihong Group. Sound patency of the provincial agency and a unique direct sales force, propped up in 2004 Che-hung Group 7 billion sales yang. Insiders said that Zhihong Group’s channel model has been worked out, the entire teaching and learning industry to understand the basic channels.
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