一、多渠道发行是历史的必然从人类商品生产的发展历史来看,商品交换最初采取的是“产销合一”型流通渠道,这时社会生产力水平很低,生产者所能提供的商品十分有限,生产者既进行生产,又同时肩负流通,生产者和销售者两位一体。随着生产和交换的发展,这种“产销合一”的流通渠道,越来越不适应社会生产和消费的需要,因此,销售活动逐步从生产活动中分离出来,由商人专门承担,从而出现了“产销分离”型流通渠道。这种有中间商人介入的“产销分离”型流通渠道的出现,可以使流通渠道畅通,节约流通费用,降低销售 First, the multi-channel distribution of history is inevitable From the history of the development of human production of goods point of view, the initial exchange of goods is the “production and marketing” type of distribution channels, when the level of social productivity is very low, the producer can provide goods is very Limited, producers both produce, while also shouldering the circulation, producers and sellers in one. With the development of production and exchange, this distribution channel of “unity of production and marketing” is becoming increasingly unsuited to the needs of social production and consumption. Therefore, the sales activities are gradually separated from the production activities and undertaken exclusively by the merchants to emerge The “sales separation” type distribution channels. The emergence of “separation of production and sales” type intermediaries with intermediaries involved can smooth the distribution channels, save circulation costs and reduce sales