1989年,日本日产公司的豪华型Infinify汽车曾以一则“没有汽车的汽车广告”成功地开拓了美国市场。广告片中反复出现原野、森林、熔岩、鸟群、大海、溪流等自然景观,旁白则不断地诉说:“在日本,所谓的豪华是指一种多彩的自然感觉。而在日本,所谓的美,是指一种密切的个人关系。这里,一种豪华新观念已经出现——lnfinify。”在广告画面中,从 In 1989, Japan’s Nissan’s luxury Infinify car successfully exploited the U.S. market with a “car-free car ad.” In the commercials, wilderness, forest, lava, flocks of birds, sea, streams and other natural landscapes appear repeatedly, and the narration goes on to say: “In Japan, so-called luxury refers to a colorful natural feeling, while in Japan the so-called beauty , Refers to a close personal relationship where a new luxury concept has emerged - lnfinify. ”In the ad screen, from