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基于目前会展教育与会展就业脱节的现象,提出教学单位需要培养应用型会展人才。认为会展课程设置的目标是培养外向型和复合型高级人才、复合型高级管理人才、应用型专门人才三个层次的应用型会展人才,同时确定会展课程的设置应该满足社会生活需要、迎合学习者需要、促进学科发展。然后以浙江传媒学院会展经济与管理专业为例,确立了会展课程的结构、比例和内容,最后讨论了与课程设置相关的实践平台建设、双师型教师培养、教材和科研建设等问题。
Based on the disjunction between convention education and exhibition employment, it is suggested that teaching units need to cultivate applied-type exhibition talent. It is considered that the goal of setting up the MICE courses is to train the three types of application-oriented MICE talents of extroversion and compound talents, compound senior managers and application-oriented professionals. At the same time, it is determined that the setting of MICE courses should meet the needs of social life and cater to learners Need to promote discipline development. Then, taking the convention and exhibition economics and management major of Zhejiang Communication University as an example, the structure, proportions and contents of the conventions and exhibitions were established. Finally, the construction of practical platforms, training of double-qualified teachers, teaching materials and research and construction were discussed.