大众传播媒介在传播活动中满足社会成员的社会化需求 ,体现了大众传媒的根本价值。社会化的重要内容是社会文化模式的行为规范 ,包括社会规范和技术规范。传媒有责任对讯息进行社会规范和语言符号代码规范的严格把关 ,以保证讯息传播社会所期望的价值观 ,并使受众顺利获得信息内容和学习语言符号交流技能 The mass media meet the social needs of members of society in their communication activities and reflect the fundamental value of mass media. An important part of socialization is the code of conduct of social and cultural patterns, including social norms and technical specifications. It is the responsibility of the media to strictly regulate the code of the social norms and linguistic symbols in order to ensure that the values ​​the society expects will be assured and to enable the audience to gain access to information and to learn the language symbolic skills