论文部分内容阅读
即使有人说6·18这样的日子,并非京东的真实店庆日,而是京东硬造出来的节日,以和天猫的双十一进行抗衡。但是当6月19日,京东公布的官方统计数据一出台,1199亿元的销售额还是让大家着实惊讶了一把,这个数字和天猫在去年双十一当天的销售额1207亿元相差仅仅8个亿。不过再仔细一点,却不难发现1199亿元的销售额是京东在6月1日——18日的总销售额,而并非6月18日当天的销售额。京东玩这样的数字游戏,难道只是过节开心乐一下吗?
Even though some people say that such a day as June 18 is not a real celebration of Jingdong, but a festival made hard by Jingdong to compete with Lynx’s Double Eleven. However, when the official statistics released by Jingdong on June 19 were released, the sales of 119.9 billion yuan really surprised everyone. The difference between this figure and that of Lynx’s sales of 120.7 billion yuan on the 11th of last year was only Eight hundred million. However, a closer look, it is not difficult to find that the sales volume of 119.9 billion yuan is the total sales of Jingdong from June 1 to June 18, but not the sales of June 18. Jingdong play such a digital game, is it just a happy holiday look for it?