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如今,“双11”已经成为全民的网购狂欢日。消费者的购物激情被点燃,品牌商的销量数据同样亮眼。细看今年“双11”榜单,记者总结了三大亮点:2009年网购狂欢节开启至今,“双11”榜单中淘品牌上榜率越来越低,反而传统品牌的官方旗舰店占比加大;快时尚品牌优衣库获得了“双11”服装品类的大满贯;定位平价的服装品牌网销成绩突出。
Today, “Double 11” has become a national online shopping carnival day. Consumer shopping passion is ignited, the same branding sales data. Look at this year “double 11 ” list, the reporter summed up the three bright spots: 2009 online shopping carnival opened so far, “double 11 ” list Amoy brand list on the list getting lower and lower, but the traditional brand The proportion of official flagship stores increased; fast fashion brand UNIQLO won the “double 11” clothing category slam; positioning cheap apparel brand online sales outstanding results.