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包装作为离消费者最近的广告,承载着重大的作用和功能。为迎合市场、满足市场而需要包装设计势必要增加包装的附加的趣味价值。所以包装要有趣味、主动出击,得到消费者的喜欢。这样的趣味在于包装的盒型结构、视觉画面的“故事”设计二者巧妙配合。
Packaging, the most recent advertisement from consumers, carries a major role and function. In order to meet the market, to meet the market and the need for packaging design is bound to increase the value of additional packaging fun. Therefore, packaging should be interesting, take the initiative to get the consumer’s favorite. This interest lies in the boxed structure of the package, which is ingeniously co-ordinated with the “story” design of the visual picture.