每次在写第四期的刊首语的时候,总是想起一句诗:又是人间四月天。又是人间四月天。每个四月不是简单的循环往复,而是时间之箭上的标识,标志着岁月流转过程中自然的更替。就人而言,这每一次自然更替的经历,是一种时光的流逝,是一种积累,更是一种进化和蜕变。随手翻开2011年4月刊,刊首语是《发展广告学》。五年前的《广告研究》,刊发了发展广告学专题 Every time I write the fourth issue of the euphemism, I always remember a poem: It is also a human April day. April is the world again. Each April is not a simple cycle of reciprocating, but the symbol of the arrow of time, marking the passage of time in the natural process of change. Personally, every experience of natural change is a passage of time, an accumulation and an evolution and a transformation. Readily open April 2011 issue, the first language is “advertising development.” Five years ago, “Advertising Research”, published a special topic in the development of advertising