社会不断进步,人们开始进入了全新的网络时代。而那些依赖传统媒体而开展的,由社会上某些特定团体作为主办机构的公益模式在网络时代迎来了前所未有的挑战。这些公益活动受了传统媒体的限制,传播途径不多,民众的对其了解和参与非常有限,使活动达不到预期应有的目标。本文从移动互联时代下新公益的发展变革出发,分析新公益与传统公益的区别,并阐述了新技术对传统公益的颠覆。 As society progresses, people begin to enter a new era of cyberspace. And those relying on traditional media and carried out by some specific groups in society as a sponsor of the public welfare model in the Internet era ushered in an unprecedented challenge. These public welfare activities are limited by the traditional media. They have limited means of communication and the people’s understanding and participation are very limited, so that the activities fail to achieve the expected goals. Starting from the development and transformation of new public interest under the era of mobile Internet, this article analyzes the difference between new public service and traditional public service and expounds the subversion of traditional public service by new technology.