一、过分担心损失。人们在消费过程中往往有两种心理定势在起作用。一是“成本陷入倾向”,即认为既然为之花了钱,就不管结果是什么;还有“损失厌恶倾向”,即通常把损失看得比收益更重要。其实,评估投资只能依据将来的损失或收益的多少来确定。 First, too worried about the loss. People often have two kinds of psychological determinations at work in the process of consumption. First, “cost tends to fall into the trap,” meaning that since the money is spent there, whatever the outcome is, there is a “tendency to loss of aversion,” which is often seen as more important than profitability. In fact, the assessment of investment can only be based on future losses or how much revenue to determine.