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2015年,家居建材行业普遍遭遇了寒流。多数经销商捂紧钱袋惨淡经营,而少数经销商却逆势投资,反市场周期操作的底气与秘诀何在?王云滨经营名门品牌15年,如今已是上海门锁市场销量最大的经销商。在建材行业,终端就是品牌。王云滨是否靠着终端升级成为当地市场的老大?经过五个小时的访谈记者心中有了答案:终端形象领先确实帮助其建立了品牌认知、实现了销量增长,但终端升级只是表现,深层次的运营理念才是关键。卖品牌产品才赚钱2000年,王云滨发现建材市场蕴含的市场机遇,在上海九星市场开了家小五金门店。凭着生意人
In 2015, the home building materials industry generally encountered a cold current. Most dealers cover the purse business bleak, and a handful of dealers but contrarian investment, counter-cyclical operations of the emboldened and tips? Wang Yun-Bin brand-name business for 15 years, is now the largest lock sales volume in Shanghai dealers. In the building materials industry, the terminal is the brand. Wang Yunbin rely on the terminal upgrade to become the boss of the local market? After five hours of interview with reporters in mind the heart of the answer: the leading terminal image does help establish its brand recognition, to achieve sales growth, but the terminal upgrade is only performance, deep Business philosophy is the key. Sell brand products only make money 2000, Wang Yunbin found the market opportunities in the building materials market, opened a home hardware store in Shanghai Jiuxing market. With business people