在传统的产业市场上,营销战此起彼伏,烽火连天,营销人演绎了一幕幕令人叫绝的营销奇迹。相对来说,教育产业市场却显得平谈冷清。这主要是缘于长期以来我国教育没能实施产业化运作,原来的统招统分模式使整个高等教育处于卖方市场的垄断地位。人们认为营销仅仅是一般产品和服务“ In the traditional industry market, marketing war one after another, flames, marketing people interpret the scenes of the incredible marketing miracle. Relatively speaking, the education industry market appears to be flat on the deserted. This is mainly due to the fact that education in our country has not been able to carry out industrialized operation for a long time. The original system of unification of official recruit makes the entire higher education monopolize the seller’s market. People think marketing is just a general product and service "