作为卷烟品牌培育的基层营销部门,长沙市烟草公司望城区分公司扎实开展培育“532、461”知名品牌建功立业活动,2012年卷烟销量指标连创新高,低焦油卷烟长足发展,重点品牌销量持续增长。成绩的取得,让人不禁问,秘诀何在?原来,望城烟草通过总结多年的品牌培育经验,提炼出“五星工作法”。在五星工作法的指引下, As a grass-roots marketing department cultivating a cigarette brand, the branch of Changsha City Tobacco Company Wangcheng Branch steadfastly nurtured and established “532,461” well-known brand building succession activities. In 2012, the sales volume of cigarettes hit a record high, the development of low-tar cigarettes grew rapidly, the sales of key brands Continued growth. Achievements, people can not help but ask, what is the secret? It turned out that Wangcheng tobacco through years of experience in brand development, refined “five-star work law.” Under the guidance of the five-star working method,