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作为一个商务谈判者必须树立正确的谈判意识。这种谈判意识是促使谈判走向成功的灵魂。一、谈判是协商,而不是“竞技比赛”。1、谈判与“竞技比赛”是有区别的:从目标上来看,协商的目标是要满足各方利益的需要,而竞技比赛的这种利益需要是对立的,是通过一方战胜另一方来实现的。2、从实现目标的手段和方法上,协商是双方充分地理解彼此的利益需求,而“竞技比赛”则是想方设法运用各种手段限制对方,置
As a business negotiator must establish a correct sense of negotiation. This kind of negotiation consciousness is the soul that promotes negotiations to be successful. First, negotiation is a negotiation, not a “race competition.” 1. There is a difference between negotiation and “sports competition”: From the goal point of view, the goal of negotiation is to meet the needs of the interests of all parties, and this kind of interest in athletic competition needs to be antagonistic, which is achieved by one party defeating the other. of. 2. From the means and methods of achieving the goal, the negotiation is a mutual understanding of the mutual interests of the two parties, and “race competition” is to find ways to limit the other side by using various means.