市场营销专业在我国尚属年轻的专业,当前从事营销专业教学的大多数教师都是从其他专业转行的,加之国内对营销专业正处于探索阶段,使一些教师在教学中感到难以把握。笔者根据本人在教学中的体会,总结出自我充实的四个步骤:第一步,注意捕捉来自各方面的信息。如坚持收看中央电视台一、二套电视的经济栏目,经常阅读分析有关的报刊、杂志,如《经济日报》、《中国经营报》、《销售与市场》、《商界》、《经济论坛》等,并随时记录下相关信息,借以充实这方面的知识,培养自己的商业意识,缩短课本与飞速发展的市场经济之间的距离。第二步,现场观察,实地考察。如常去商场走一走,看一看,特别是节假日期间,留心厂家、商家和各种营销 Marketing professionals in China is still a young professional, most of the current marketing professional teaching teachers are all switched from other professions, combined with domestic marketing professional is in the exploratory stage, so that some teachers feel difficult to grasp in teaching. According to my experience in teaching, the author summarizes the four steps of self-enrichment: the first step, pay attention to capture information from all aspects. If you insist on watching the CCTV TV set economic section, often read and analyze the relevant newspapers and magazines, such as “Economic Daily”, “China Business”, “Sales and Marketing”, “Business”, “Economic Forum” and so on , And keep records of relevant information in order to enrich this knowledge, cultivate their own business sense, shorten the distance between textbooks and the rapid development of market economy. The second step, on-site observation, field trips. As usual go to the mall, take a look, especially during the holidays, pay attention to manufacturers, businesses and various marketing