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美国商务部刊物最近为指导新出口商做好工作,列举了新出口商常犯的12个错误: 1、在开始经营出口业务前,未能得到富有经验的机构指导和制定国际销售计划。要取得成功,一个企业必须首先明确要达到的目标。估计可能碰到的问题。其次,必须制定达到这个目标的明确计划。除非这个企业具备有出口经验的人才,否则就必须取得外界有经验的机构指导,才能完成这成败悠关的第一步。 2、企业最高负责人对克服出口的初期困难和资金需要的支持不够。打入国际市场比国内销售需要更长的时间和更大的努力。开创出口时花的时间和费用比起国内销售来好象是不值得的,出口商必须对此有长远的观点,并通过对克服这些早期困难的努力,如能为出口业务奠定好基础,获得的
Recently, the U.S. Department of Commerce magazine did a good job guiding new exporters by citing 12 mistakes newly made by new exporters: 1. Failure to gain guidance from an experienced agency and formulating an international sales plan prior to starting the export business. To be successful, a business must first clear the goal to be achieved. Estimate the problems that may be encountered. Second, there must be a clear plan to achieve this goal. Unless this enterprise possesses the talents of exporting experience, it must obtain the guidance of experienced agencies from outside to complete the success or failure of this first step. 2, the top executives of enterprises to overcome the initial difficulties of exports and financial needs of the support is not enough. Into the international market than domestic sales take longer and more efforts. Spending time and money on exporting seems less worthwhile than domestic sales. Exporters must have a long-term view of this and, through efforts to overcome these early hardships, provide a good basis for export operations and obtain of