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2017年年初开播的古装玄幻剧《三生三世十里桃花》在3月收官之际,据称全网播放量超过300亿次,超越《花千骨》,创造了剧集网播新纪录。那些从网络小说衍生出的电视剧,到拍摄成电影,以及后续开发成网络游戏的商业模式无一不是基于对“内容”的运营。正如迪士尼从电影到乐园到衍生品,那些具有长期生命力和商业价值的内容,像万有引力一样,深深吸引着认同这一内容的族群,并且当它以不同的媒介
The costume fantasy drama “San Sisushi Shi Li Peach Blossom”, launched in early 2017, was reportedly broadcast in March last year. It allegedly ran more than 30 billion broadcasts across the entire network, surpassing “Flower Bone” and created a new record for the webcast of the series. The business models that evolve from online fiction to filming movies and subsequently into online games are all based on the operation of “content.” Just as Disney, from movies to paradises to derivatives, those with long-term vitality and commercial value, like gravity, are deeply attracted to ethnic groups that identify with this content, and when it uses a different medium