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11月18日,经过近两年的策划与筹备,青啤地产品牌战略智库正式宣布成立,同时成为国内首家房地产企业智库。以“汇聚智慧,酿造品牌,引领行业,奉献社会”为宗旨的青啤地产品牌战略智库将主要围绕中国房地产行业的相关命题进行市场调查和理论研究,同时对青啤地产的企业发展和产品提升也将起到积极的指导和推动作用。在经济全球化和国家宏观调控政策的大势下,企业只有站在行业发展的高度,积极实施品牌战略,才能做到以优质的产品和服务回馈社会,才能获得自身的发展壮大。正如青啤地产总经理王建军在智库成立仪式上所说,“中国房地产行业发展很快,早以‘住宅大国’闻名于世,实践远远走在前边,而理论研究相对滞后;在房地产市场尚未发育成熟的状态下,理论和政策的支持与引导有待完善。”
November 18, after nearly two years of planning and preparation, Tsingtao Brewery real estate brand strategy think tank was officially announced the establishment of the same time, becoming the first real estate business think tank. Tsingtao Brewery’s real estate brand strategy think tank with the tenet of “gathering wisdom, brewing brand, leading the industry and contributing to society” will mainly conduct market research and theoretical research on relevant propositions of China’s real estate industry. At the same time, Product promotion will also play an active role in guiding and promoting. Under the general trend of economic globalization and national macro-control policies, only by standing on the height of the development of the industry and actively implementing the brand strategy, can enterprises achieve their own growth by repaying the society with quality products and services. As Wang Jianjun, general manager of Tsingtao Brewery, said at the founding ceremony of the think tank, “China’s real estate industry has developed rapidly and is known as a” residential powerhouse “long ago. The practice is far ahead and the theoretical research lags behind. In the real estate market Not yet mature state, the theory and policy support and guidance to be improved. ”