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故事广播可以说是广播队伍中的新生力量。本文以北京故事广播实例,阐述故事广播要以差异化战略建构自己的竞争优势。包括:品牌立意独树一帜,频率包装贴合定位;节目错位编排形成差异,找到自己的“高点”;注重演绎“差异化”的表达方式;更多策划具有频率特色的品牌活动,提升品牌影响力等。
Story broadcasting can be said to be a new force in the broadcast team. This article takes Beijing Story Broadcasting example to illustrate that story broadcasting should construct its own competitive advantage with a differentiation strategy. Including: the unique brand idea, the frequency of packaging fit positioning; program dislocation layout differences, find their own “highs”; pay attention to the interpretation of “differentiated” expression; more planning with frequency characteristics of brand activities, Enhance brand influence and so on.