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江苏广播电视总台坚持弘扬社会主义核心价值观,按照“好主题+好品质+好影响”的原则,强化卫视节目创新创优。从自觉贯彻习近平总书记重要讲话精神、主动适应传媒格局深刻变革、积极顺应广大受众需求变化三个方面出发,强化卫视节目创新创优的整体思路。正确稳妥把握主题,不断丰富节目类型;不断优化节目结构,持续提升品质品位。大力度推出访谈、谈话、益智类节目以及专题片、纪实片和公益广告,有效传播正能量,营造良好舆论氛围。江苏卫视创新创优成效显著,传播力与影响力持续扩大。
The TV station of Jiangsu Radio and Television Station insists on promoting the core values of socialism and strengthening the innovation and excellence of TV programs in accordance with the principle of “good theme + good quality + good influence”. From the consciously implement the spirit of General Secretary Xi Jinping’s important speech, take the initiative to adapt to profound changes in the media landscape, and actively respond to changes in the needs of the general audience starting from three aspects, and strengthen the overall idea of innovation and excellence in TV programs. Correct and steady grasp of the theme, continue to enrich the type of program; continue to optimize the program structure, and continuously improve the quality of taste. Efforts should be made to launch interviews, talks, educational programs, feature films, documentary films and public service announcements to effectively spread positive energy and create a favorable atmosphere for public opinion. Jiangsu Satellite TV has made remarkable achievements in innovation and excellence, and its spreading power and influence have continued to expand.