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当前,商用车行业各类节油赛大行其道,在体现关爱驾驶员群体,传播节油技巧的同时,企业应当思考,如何为该类比赛赋予更多的内容和含义。最近几年,国内卡车行业掀起了一阵赛事热,各家企业开始热衷于举办或赞助各类卡车赛事,尤以节油赛最为普遍。但随着该类赛事的兴起,同质化现象也随之而来。对于后进入者来说,必须要做出创新,才能不落前人窠臼。油耗目前是商用车用户最为关注的车辆指标,而节油比赛作为一种品牌营销形式,可以直观凸显企业产品的节油性能。东风汽车股份举办的“东风汽车·中国卡友节油挑战赛”也是以此为目的,但其在参与广度和形式上进行了拓展和突破。
At present, all kinds of fuel-saving racers in the commercial vehicle industry are in full swing. While caring for the driver groups and disseminating fuel-saving tips, enterprises should think about how to give more content and meaning to such competitions. In recent years, the domestic truck industry set off a hot race. Companies are keen to organize or sponsor various types of truck races, especially the fuel-saving race. But with the rise of such events, homogenization has followed. For late entrants, we must make innovations in order not to fall prey to stereotypes. Fuel consumption is currently the most concerned about commercial vehicle users vehicle targets, and fuel-efficient race as a form of brand marketing, business-oriented products can be highlighted fuel-efficient performance. Dongfeng Motor shares held by the “Dongfeng Motor China Friends of the card fuel-saving Challenge” is also for this purpose, but its breadth and form of participation in the expansion and breakthrough.