报纸，作为传统的大众传媒之一，随着传播技术的发展进步，已经若干次接受新媒介的挑战，在激烈的竞争中生存下来，得到发展。回顾传统报业的发展，变革是面对挑战的唯一不变的对策。进入９０年代，被称为“第四媒介”的网络传播发展迅猛，其势头超过了任何曾经出现过的“新媒? Newspapers, as one of the traditional mass media, have been challenged by the new media several times and have survived and developed in fierce competition as the development of communication technology has progressed. Reviewing the development of the traditional newspaper industry, change is the only constant response to the challenge. Into the 90’s, the network known as “the fourth media” is developing rapidly, its momentum surpassed any once appeared "new media?