媒介无论是公益性的媒体,经营性的媒体,还是各种形式上的,都与受众密不可分。一般来说,媒体与受众之间是一种传播与接受的关系,媒体处于主动一方,受众处于被动一方,数十年来,大致都是这种模式。近几年来,随着政治、经济、文化、社会的快速发展,情况也发生了很大变化,各种媒体面对受众,再也不是仅履行传播功能,而是要关心受众的感受和要求,走出去, Media, whether public welfare media, business media, or various forms, are closely linked with the audience. In general, there is a relationship between media and audience that is spread and accepted. The media is on the initiative side and the audience is on the passive side. For decades, this model has been generally adopted. In recent years, with the rapid development of politics, economy, culture and society, the situation has undergone tremendous changes. All kinds of media face the audience no longer just performing the communication function, but rather concern the audience’s feelings and demands, go out,