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逆向创新作为一种新的创新模式,在后发企业的创新追赶中扮演着重要的角色。基于海尔和迈瑞的纵向案例研究,探究了基于利基市场机会的后发企业逆向创新路径。结果发现:基于市场轨道的市场创新可以为后发企业创造逆向创新的机会,且利基市场导向的逆向创新路径呈现多元性;基于本土的创新能力是后发企业利基市场导向逆向创新的重要支撑;利基市场拓展与基于本土的创新能力之间具有良性互动的关系,促进后发企业逆向创新的升级。
As a new innovation mode, reverse innovation plays an important role in the chase of innovations of latecomers. Based on the longitudinal case studies of Haier and Mindray, this paper explores the reverse innovation path of latecomers based on niche market opportunities. The results show that market innovation based on the market track can create opportunities for backward enterprises to innovate in the backward direction, and niche market-oriented reverse innovation path shows diversity. Based on the indigenous innovation ability, it is important for the backward enterprises to develop the niche market Support; niche market expansion and based on local innovation ability between the positive interaction between the promotion of post-launch enterprises to reverse the upgrade.