近年来,特别是今年,企业集团似雨后春笋,在全国各地,特别是沿海城市,相继组织起来。组织起来之后,怎样发挥集团优势,在市场上竞争取胜,是值得研究探讨的课题。本文提出“运用价值工程(VE)及价值分析(VA)技巧,开展价值营销的探讨”,作为一种经营战略,供大家参考。 In recent years, especially this year, business groups have appeared to be springing up, and have been organized in various parts of the country, especially in coastal cities. After the organization, how to give play to the advantages of the group and win the competition in the market is a subject worthy of study and discussion. This paper puts forward “the application of value engineering (VE) and value analysis (VA) techniques, and the exploration of value marketing,” as a business strategy for your reference.