通过视觉形象来表达词语概念是图形设计师的根本任务,设计中的任何主题思想,都必须让形象自身来说话,通过生动具体的形象来表达。设计师的工作就是从这些“可视的”词语中挑选最切合主题、最独特、最有原创精神的数个词语实现视觉化,即把它们画成草图。经过几次筛选、重组、变异,最后生成合适的比喻图形。图形设计的创造过程进行到这里,经历了概念联想——文字描述——图形表达的过程,实现了从理性向感性的转换、抽象向具象的演变、概念向视觉的过渡。 To express the concept of words through visual images is the fundamental task of graphic designers. Any theme in the design must be expressed by vivid and concrete images. The designer’s job is to visualize several of these “visible” words that best suit the theme, the most unique, and the most original, that is, draw them as sketches. After several screening, reorganization, mutation, and finally generate the appropriate metaphorical graphics. The creative process of graphic design goes through here and goes through the process of conceptual association - writing description - graphic expression, realizing the transition from rationality to sensibility, the transition from abstract to concrete, and the transition from concept to vision.