有位男士,走进他常去的英式手工鞋门市,看来看去都没有喜欢的。店员发现了,向他展示了他可能喜爱的新鞋款,并预告一个月后会正式上市。这位男士确认了材质和颜色,并查询之前购买过的尺寸记录后,立刻在店内刷了卡。这个例子显示,现在的通路正悄悄改变,实体店可以为消费者量身定做、预约购买,还结合线上购物与店内购物,满足一切需求,也影响消费者的购买习 A man, went to his usual British handmade shoes store, it seems neither look like it. The clerk found out, showed him the new shoes he might love, and forecasted a month later will be officially listed. The man confirmed the material and color, and check the previously purchased size records, immediately brush the card in the shop. This example shows that now the path is quietly changing, the store can be tailored to consumers, make an appointment to buy, but also with online shopping and in-store shopping, to meet all needs, but also affect consumer buying habits