四川德阳白马关风景区具有一定规模、三国文化资源丰富,如:庞统祠、诸葛点将台、落凤坡、血坟等景点,但存在其知名度不大、客源地域范围较小、多为本地游客等问题。开发管理者应针对所出现的问题积极采取相应的开发策略,基于三国文化深挖其精髓以促进当地旅游业的繁荣和持续发展,进而实现经济效益和社会效益的整体提升。白马关风景区位于四川省德阳市罗江县境内,地理位置优越,气候温和、四季分明,旅游资源丰富。如:庞统祠、诸葛点将台、落凤坡、血坟、古驿道、倒湾砾石等景观均在此风景 Sichuan Deyang Baimaguan Scenic Area has a certain scale, rich in cultural resources of the Three Kingdoms, such as: Pang Tong Temple, Zhuge Point Taiwan, Po Fung Po, blood graves and other attractions, but there is little visibility, the source area is small, mostly Local tourists and other issues. Development managers should actively adopt corresponding development strategies in light of the emerging issues and deepen their essence based on the Three Kingdoms culture so as to promote the prosperity and sustainable development of the local tourism industry so as to achieve the overall improvement of economic and social benefits. Baimaguan Scenic Area is located in Luojiang County, Deyang City, Sichuan Province, the geographical position is superior, the climate is mild, four seasons, rich in tourism resources. Such as: Pang Tong Temple, Zhuge Point Taiwan, Fung Po slope, blood graves, the ancient post road, inverted Bay gravel and other landscapes are in this landscape