产品的销售形势决定于买卖双方。买方要有购买欲望和购买能力,卖方要有适销对路的产品。影响买方购买欲望和能力的因素很多,产品适销对路的“路”就是产品的用途,也有多种多样。我们把“因素”和“用途”联系起来,综合分析,就可以预测市场形势。下面介绍我们运用这种方法预测1989年小型柴油机市场形势的具体做法。 The sales situation of the product is determined by buyers and sellers. Buyers have to buy the desire and ability to buy, the seller must have marketable products. There are many factors that influence buyers’ desire and ability to buy goods. The “way” of marketable products is the product’s use, but also varied. We associate the “factor” with the “use”, and after a comprehensive analysis, we can predict the market situation. Here’s how we use this method to predict the situation of the small diesel engine market in 1989.