现代传媒迅猛发展,竞争日益加剧,研究市场,根据观众的要求办节目已经在业内达成共识。虽然电视已经成为现今受众群体最大,传播范围最广的媒体,但是电视行业内部的激烈竞争,报纸,广播等传统媒体的不断创新求变,网络媒体的步步逼近,要求电视业重视受众研究,根据观众的意见及时调 The rapid development of modern media, increasing competition, market research, according to the requirements of the audience to do the program has reached consensus in the industry. Although television has become the largest audience and broadest media coverage in the world, the fierce competition within the television industry, the continuous innovation of traditional media such as newspapers and radio, the gradual approach of online media requires the television industry to pay more attention to audience research, According to the views of the audience timely adjustment