因特网和数字技术的发展,给发达国家的出版业发展带来了无限商机,继网上书店形成发展高潮之后,按需印刷又成了另一初现的热点。 一、按需印刷的涵义与特征 按需印刷(Print on Demand,简称POD),有的国家,如德国,又称图书按需印刷(Books on Demand/Print on Demand,简称BOD),是建立在数字式信息远距离传输和数字式信息高密度存储的基础上,用计算机将数字化图书直接印制成印刷文本的技术。由 The development of the Internet and digital technologies has brought enormous business opportunities to the development of publishing industry in developed countries. After the climax of the development of online bookstores, printing on demand has become another emerging hot spot. First, the meaning and characteristics of on-demand printing Print on Demand (POD), some countries, such as Germany, also known as Books on Demand (Print on Demand, BOD) is based on Digital information transmission over long distances and digital information on the basis of high-density storage, digital books printed directly into a printed text by computer technology. by