商标作为一种工业产权,它是一种无形财产。从它伴随着商品经济的产生而出现的那一天开始,就对商品经济的发展起到了巨大的推动作用。当前,随着我国市场经济的发展,商标日益显示出它的功能和作用。 第一,商标具有区别企业商品来源和特点的功能。在现代社会里,商品的种类成千上万,五花八门,如果各种商品没有商标和牌子,许多商品就不能在市场上顺利流通。特别是在今天,商品生产大规模地采用机器生产,不同企业的同一种商品,特性差异逐渐缩小,从外表上看,很难加以区分,消费者在购买过程中,如果不借助于商标,那是无法对不同企业的产品加以区别的。因此,现代商标的识别作用越来越重要。 第二,商标具有保证和提高企业商品质量的功能。商品质量是商标信誉的 As an industrial property, a trademark is an intangible property. From the day it appeared with the emergence of the commodity economy, it played a huge role in promoting the development of commodity economy. At present, with the development of China’s market economy, trademarks have increasingly demonstrated its function and role. First, the trademark has the function of distinguishing the source and characteristics of the company’s products. In modern society, there are thousands of kinds of commodities, and if there are no trademarks and brands, many commodities cannot be circulated smoothly in the market. Especially today, the production of goods on a large scale adopts machine production, and the differences in the characteristics of the same commodities of different companies have gradually narrowed. From the appearance, it is difficult to distinguish between consumers. If consumers do not rely on trademarks during the purchase process, then It is impossible to distinguish products of different companies. Therefore, the recognition role of modern trademarks is increasingly important. Second, trademarks have the function of guaranteeing and improving the quality of corporate goods. Product quality is the reputation of the brand