纳西族传统文化生态保护区民族旅游发展SWOT分析和对策研究——以云南省丽江市署明村为例

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云南省少数民族旅游资源丰富,有着发展民族旅游得天独厚的优越条件。本文借助SWOT分析法,以云南省纳西族传统文化生态保护区署明村为例,分析该少数民族村寨发展民族旅游所具备的内在优势、劣势与所面临的外在机会与威胁,并据此提出因地制宜、因时制宜的民族旅游发展对策。 Ethnic minorities in Yunnan Province are rich in tourism resources and have excellent conditions for developing ethnic tourism. In this paper, with the help of SWOT analysis method, taking the case of Mingcun, Yunnan Naxi traditional cultural and ecological protection zone as an example, this paper analyzes the intrinsic strengths, weaknesses and external opportunities and threats that the ethnic minority villages have in developing ethnic tourism. Proposed measures to local conditions, due to the national tourism development strategy.
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