旅游市场营销,是指以旅游消费需求为导向,进行高效运营,提高游客的满意度,实现经济效益和社会效益统一的活动。旅游市场营销注重管理和协调,特别是旅游文化服务、旅游资源、游客与旅游从业人员的管理和协调。传统旅游业的投入是以资源、资金、设备为主,是“物”起决定性作 Tourism marketing refers to activities that are guided by the demand of tourism consumption, operate efficiently, increase tourists’ satisfaction, and achieve the unification of economic benefits and social benefits. Tourism Marketing focuses on management and coordination, especially the management and coordination of tourism and cultural services, tourism resources, tourists and tourism practitioners. The investment in traditional tourism is based on resources, capital and equipment, and is the decisive part of “material ”