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符号作为抽象的语言在设计中起着极其重要的作用,在产品造型设计中也是不可或缺的语言。产品造型作为一种表象符号,要传达一定的情感。不仅要具有认知功能,而且也以它的形象特征和意义蕴含而具有审美功能。本文探讨的是符号语言在产品造型设计中的应用,论述符号语言如何表现产品的形态、材料、色彩等要素,并强调符号语言在产品造型设计中所发挥的认知功能和审美功能,从而使设计师通过造型语言来完成与使用者的沟通。
Symbol as an abstract language in the design plays an extremely important role in product design is also an indispensable language. Product styling as an icon, to convey a certain emotion. Not only must have the cognitive function, but also has the aesthetic function with its image characteristic and the meaning implication. This article explores the application of symbolic language in product modeling design, discusses how symbolic language can represent the form, material, color and other elements of the product, and emphasizes the cognitive and aesthetic functions of symbolic language in product modeling and design so that Designers through the modeling language to complete the communication with the user.