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简要概述了企业软实力的概念和构成元素,着重从宣贯企业文化、推进变革创新、树立品牌形象、履行社会责任、强化整合能力、激活员工智慧等6个方面,对进一步巩固和提升中国铁物软实力进行探讨。
It briefly summarizes the concept and elements of enterprise soft power, focusing on six aspects from publicizing corporate culture, promoting innovation and innovation, establishing brand image, fulfilling social responsibility, strengthening integration capability and activating staff wisdom. Soft power to explore.