博物馆的文创产品作为文创产业的基础部分,其设计品质的优良是对博物馆文创产业核心竞争力的反映,即创造力的直接体现。但博物馆文创产业的运营在一定程度上受到博物馆事业体制的制约,实行“公”、“私”结合的多元化运作模式弥补了博物馆文创产业运营的缺口,活化了博物馆的机能,也成为博物馆新的造血功能。 The cultural and creative products of the museum, as the basic part of the cultural and creative industries, have excellent design quality and are the reflection of the core competitiveness of the cultural and creative industries in the museum, ie, the direct embodiment of creativity. However, the operation of the museum’s cultural and creative industries is to a certain extent constrained by the museum’s business system. The diversified mode of operation combining “public” and “private” has made up for the shortage of museum’s cultural and creative industries and activated museums Function, has also become the museum’s new hematopoietic function.