网络服务供应商在网络广告中扮演什么角色?仅仅是简单的信息传播者还是广告经营者和发布者?根据我国《广告法》第38条的规定,广告经营者和广告发布者应当对虚假广告承担民事责任。本文认为讨论ISP的责任承担问题就是如何平衡ISP与用户之间权利义务的问题,这不仅关系到双方的经济利益,对电子商务的推广和发展也是一个至关重要的问题。 Internet service providers in the network advertising what role? Just a simple information disseminator or advertising operators and publishers? According to the “Advertising Law” Article 38 of the provisions of the advertising business operators and advertisers should be false advertising Bear civil liability. This paper argues that discussing ISP’s responsibility to assume issues is how to balance the rights and obligations between ISPs and users. This is not only related to the economic interests of both parties, but also a crucial issue for the promotion and development of e-commerce.