温岭电台FM103.6自2012年2月8日起进行了以“贴地飞行”为理念的改革创新,成功打造了一个当地的主流传媒形象,获得政府、受众、市场的高度认可,成为温岭强有力的舆论引导阵地。分析其成功之道,对推动全省县域广播创新发展有重要意义。 Wenling Radio FM103.6 has carried out the reform and innovation based on the idea of ​​“flying in place” since February 8, 2012 and succeeded in creating a local mainstream media image that has been highly recognized by the government, audience and market and has become Wenling strong public opinion to guide the position. Analysis of the success of the road, to promote innovation and development of county radio is of great significance.