企业发展过程中,领导者价值理念偏离社会导致的决策失误,带来的后果严重,往往会把企业推向死亡的深渊。防止企业家理念偏差和决策失误,迫切需要摒弃“资本无道德论”等背离社会的价值理念,确立企业社会双赢、企业家是个团队、企业不可忽悠消费者和创建社会和谐企业文化等六大新思想,促进长寿型企业发展。 In the process of enterprise development, the leaders’ values ​​deviate from the decision-making errors caused by society. The consequences are serious, which often push the enterprise to the abyss of death. To prevent the deviation of entrepreneurial ideas and decision-making mistakes, there is an urgent need to abandon the value concept of deviating from society, such as “capital without morality ”, establishing a win-win business society, entrepreneurs are a team, enterprises can not be ignorant of consumers and create a harmonious corporate culture six Daxin thought, promote the development of longevity-oriented enterprises.