宝洁公司在全球率先推出品牌经理制,实行一品多类别经营的经营策略,在自身产品内部形成竞争。精准的命名宝洁公司非常讲究品牌的命名。一个贴切而绝妙的命名,能大大减小产品被消费者认知的阻力,能激发顾客美好的联想,增进顾客对产品的亲和力与信赖感,并节省产品推广的费用,宝洁公司通过对英文名字的精确选择或组合来给产品品牌命名,使中文与英文能在意义 Procter & Gamble took the lead in launching the brand manager system in the world and implemented the business strategy of operating more than one product category to form a competition within its own products. Precise naming Procter & Gamble is very particular about the brand name. A proper and appropriate naming can greatly reduce the product's consumer awareness of the resistance, can inspire customers a better association, enhance customer affinity for the product and trust, and save product promotion costs, Procter & Gamble through the English name The exact choice or combination of product brands to name, so that Chinese and English can make sense