艺术设计是一项集人类的审美能力、创新能力于一体的脑力活动。艺术设计之美也区别于纯正的艺术之美。艺术(如绘画、音乐等)之美取决于自然(实际物体)和画家的主观意念,作者主观感觉高于一切,可以无所顾忌得进行主观创造,没有诸多现实因素的限制,因此,艺术之美是纯粹的、天马行空的。而艺术设计不同,艺术设计目的性强,所有设计必须围绕着设计主体来的,所有步骤都是为设计主体服务的,设计者在进行艺术设计的时候必须要考虑到放方方 Art design is a mental activity that integrates human’s aesthetic ability and innovative ability. The beauty of art design is also different from the pure beauty of art. The beauty of art (such as painting, music, etc.) depends on the subjective ideas of nature (real objects) and painters. The subjective feeling of the author is above all else and can be subjectively created with no scruples. There is no limitation of many realistic factors. Therefore, Pure, abstract. The art of design is different, the purpose of art design is strong, all the design must be around the main design, all steps are for the design of the main service, designers in the art design must take into account the Fang Fang