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本文基于TOE框架,同时结合技术接受模型、创新扩散理论、任务技术匹配理论、组织制度理论,从技术、组织和环境三个维度构建了企业移动商务采纳影响因素的理论模型,并利用PLS-SEM方法进行了实证研究。实证研究结果表明高层支持是最重要的影响因素,其次是竞争压力、贸易伙伴压力和潮流压力,最后是财务资源。此外,任务技术匹配度主要通过感知有用性对高层支持产生影响,而感知有用性主要通过高层支持对企业移动商务采纳意愿产生影响。本文的结论对我国企业制定移动商务战略决策具有一定的参考价值。
Based on the TOE framework, this paper constructs a theoretical model of the influencing factors of enterprise M-commerce adoption from the three dimensions of technology, organization and environment by combining the technology acceptance model, innovation diffusion theory, task technology matching theory and organizational system theory. By using PLS-SEM Method of empirical research. Empirical results show that high-level support is the most important factor, followed by competitive pressures, trading partners and the trend of pressure, and finally financial resources. In addition, task technology matching mainly affects high level support through perceived usefulness, and perceived usefulness mainly affects enterprise mobile commerce adoption intention through high level support. The conclusion of this paper has certain reference value to our country enterprise to make the strategic decision of mobile commerce.