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品牌是企业乃至国家竞争力的综合体现,代表着供给结构和需求结构的升级方向。加强品牌建设,提升品牌价值,努力打造一批国际竞争力强、附加值高的拳头品牌,是实现从中国制造向中国创造转变的内在要求。为引导更多企业积极参与品牌价值评价活动,中国品牌建设促进会通过制定科学的评价指标、评价流程,坚持公益性评价发布,不断探索建立中国特色的品牌价值评价机制。评价范围与对象2016年品牌价值评价范围包括企业品牌、产品品牌、自主创新品牌、区域品牌。其中企业品牌、产品品牌主要面向我国占国民经济生产总值比重较高、品牌建设基础较好、品牌评价条件成熟的相关行业,包括:农业、
Brand is a comprehensive manifestation of the competitiveness of enterprises and even the country, representing the upgrading of supply structure and demand structure. Strengthening brand building, enhancing brand value, and striving to create a number of fiercely competitive international brands with high added value are the intrinsic requirements for creating a transformation from China’s manufacturing to China. In order to guide more enterprises to actively participate in the brand value evaluation activities, the China Brand Construction Promotion Association will continue to explore the establishment of a brand value evaluation mechanism with Chinese characteristics by formulating scientific evaluation indexes and evaluation processes and adhering to the release of public welfare evaluation. Evaluation scope and object The evaluation range of brand value in 2016 includes enterprise brand, product brand, independent innovation brand and regional brand. Among them, the corporate brands and product brands mainly face the relative industries in our country, which occupy a larger proportion of the GNP, better brand building and mature brand evaluation conditions, including agriculture,