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网络的快速发展使得网络消费越来越受到消费者的青睐,大学生由于自身的特殊原因成为网络消费的主体。本文基于“互联网”背景下研究大学生的消费,分析了网络消费在大学生群体中受欢迎的重要原因,指出了大学生网络消费中存在的主要问题,并提出了合理化的对策与建议,从而帮助大学生理性消费。
The rapid development of the network makes the network consumption more and more favored by consumers, college students become the main body of network consumption due to their own special reasons. This paper studies the undergraduates ’consumption under the background of “Internet ”, analyzes the important reason why online consumption is popular among college students, points out the main problems existing in college students’ network consumption, and puts forward rationalized countermeasures and suggestions to help College students rational consumption.