【裁判要旨】商标和企业字号均是消费者识别商品和服务来源的有效标识。在企业简化使用字号时,判断其是否构成商标侵权,应结合双方权利获得的先后顺序、行为人主观上的恶意和行为人对权利的使用是否会使相关公众对市场主体及其商品、服务的来源产生混淆或混淆的可能性进行判断。此外,企业应当规范使用自己的字号,以避免相关公众造成混淆。□案号一审:(2013)东一法知民初字第223号二审:(2013)东中法知民终字第68号 The purpose of the referee Trademark and corporate name are the effective identification of consumers identify the source of goods and services. When simplifying the use of the company name size, judge whether it constitutes a trademark infringement, should be based on the order of the parties to obtain rights, the actor’s subjective malicious and the perpetrator of the right to use the rights of the public will make the market and its goods and services Source of confusion or confusion possibility to judge. In addition, companies should regulate the use of their own names to avoid confusion among the relevant public. □ Case No. First instance: (2013) Dongyao Fa Zhumin Chu Zi No. 223 Second instance: (2013) EAST CHINA Zhimin Zhongzi No. 68