随着我国市场经济的不断发展,企业经营活动中的营销策略,已被越来越多的人士所认识和运用。营销是相对推销而言的,两者之间有着共同性,但又不能把营销简单地等同于推销。营销有着推销不能涵盖的内在意义。它是一种更加突出需求强调市场调研和服务意识的经营观念或经营方式。作为保险企 With the continuous development of the market economy in our country, the marketing strategy in business activities has been recognized and applied by more and more people. Marketing is relative to marketing, and there is a commonality between the two, but marketing can not be simply equated with marketing. Marketing has the inherent meaning of marketing can not be covered. It is a more prominent business philosophy or mode of operation that emphasizes market research and service awareness. As an insurance company