后消费时代的企业视觉识别中心

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系统形象的强化点应该从以标志为中心的思维惯性中解放出来,通过对视觉中心的转换,利用色彩、组合方式、核心图形及第五元素等其他元素来扩展表现手段和表达空间,尤其在目前这个追求个性、关注情感与精神消费的时代背景下,从观念、认识方面探索形象识别设计的各种可能性,发现打破模式设计的创新之道,使系统形象设计获得更加自由的表现余地和空间。 The enhancement points of the system image should be liberated from the symbolic inertia of thinking. Through the conversion of the visual center, the means of expression and the space of expression are expanded by using other elements such as color, combination, core figure and the fifth element, especially in Under the current background of pursuing individuality, paying close attention to emotion and spiritual consumption, we explore various possibilities of image recognition design from the perspective of concept and cognition and find that we can break the threshold of innovation in pattern design and make system image design more free to perform. space.
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