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随着改革开放大潮传入我国的公共关系,在经济生活中发挥着不可替代的作用。随着经济体制改革的深入和社会主义市场经济的建立,它将显得更为重要,而高素质的公共关系从业人员,也将显得更加缺乏。企业在激烈的竞争中求得生存和发展,企业必须积极地向外界扩大和保持自己的良好信誉与形象。监测环境,获得信息,指导生产和销售,利用传播媒介等等,都是现代企业面临的公关课题。这就需要高素质的公共关系从业人员。我国目前还不是WTO的正式成员,无法充分享受多边贸易体制对我国出口发展的益处和利用其来保护自己免受贸易保护主义损害,例如根据多边贸易规则抗衡
With the tide of reform and opening up into our public relations, it plays an irreplaceable role in economic life. With the deepening of the reform of the economic system and the establishment of a socialist market economy, it will become even more important, and high-quality public relations practitioners will also become even more scarce. Enterprises in the fierce competition for survival and development, companies must actively expand to the outside world and maintain their good reputation and image. Monitoring the environment, getting information, directing production and sales, using the media, etc., are all public relations topics facing modern enterprises. This requires highly qualified public relations practitioners. At present, China is not yet a full-fledged member of the WTO and can not fully enjoy the benefits of the multilateral trading system for the development of our country’s exports and use it to protect itself from protectionism. For example, it contends under multilateral trade rules